Based on our professional experience of more than 30 years in technical-commercial activities at international level, we are convinced that the professional skills of Mexican Professionals can achieve the same level as in highly developed countries.
However, we are also aware that there exist serious constraints in most of our companies to compete under the current world market conditions, basically due to the lack of an organizational culture that promotes Efficiency as the priority value of corporate development (Business Engineering).
The Efficiency concept has been widely used in the scientific field to measure the yield of utilization of available resources. In the business world, the new market conditions demand that individuals and corporations develop together new competences, with a systematic application of Efficient Practices that contribute to attain satisfactory results.
Some business specialists make a distinction between “Efficiency” and “Effectiveness”. For instance, Peter Drucker defines “Efficiency” as “doing things right” and “Effectiveness” as “doing the right thing”. In the Market-Ing methodology for Business Development, we have integrated both concepts under the “Efficiency” term.
Our support schemes to companies and organizations are based on the incorporation of Efficient Practices, optimizing the three key areas of the business process (Business Engineering), through the Marketing Efficiency, Sales Efficiency and Corporate Strategy Efficiency.
