Development of commercial strategies for iron & steel technology worldwide, in collaboration with Associated Companies of Germany, Japan and the United States. Main activities were concentrated on the following areas:
- Product and Services Sales
- Project Negotiation
- Presentations & Conferences
- Competitive Advantage Analysis
- Feasibility Studies
- Technical Proposals
- Commercial Proposals
- Information Control Systems
- Events Organization
- After-Sale Services
Optima Energia specializes in energy resources optimization, by means of integration with state of the art technologies, for the development of integral energy saving projects. The support activities were carried out covering for 6 months the responsibilities of the commercial department (Commercial Vice-Presidency), with the aim of developing the following main activities (besides coordinating the normal commercial activities):
- Corporate Image
- Commercial Organization
- Sales Process
- Business Plan
- Commercial Projects Control
- Product Catalog
- Distribution Contracts
- Strategic Alliances
- Technical/Commercial Proposals
- After-Sale Service
Three projects have been carried out for the Monterrey Institute of Technology (Tecnologico de Monterrey), in coordination with the Dean of the Monterrey Campus, the Finance and Administration Director and the Extension and Linking Director. The project objectives were concentrated on optimizing the strategic activities of the Institute Education Services, as well as on the Continuous Education and Consulting activities offered to the corporative community. The following main tasks were carried out in these projects:
- Market Studies
- Competitiveness Analysis
- Business Model
- Marketing Strategy
- Sales Process
- Commercial Organization
- Product Catalog
- Commercial Tools
- Company Brochure
- National Presentation
- International Presentation
- Internal Negotiations (Linking)
Full time-senior consulting, assigned during a 12 month-period in Essen, Germany, for supporting the commercial activities of an Industrial Services Company of recognized prestige worldwide. The main objective of this project consisted in optimizing the marketing strategy of the Metallurgical Plant Division (Direct Reduction), through the realization of the following main activities:
- Marketing Strategy
- Competitive Advantage Analysis
- Promotion Tools
- Prospect Customer Generation
- Project Development
- Technical Presentations
- Articles & Conferences
- Expositions & Congresses
- Strategic Data Bases
- Executive Training
Multiceras is a leading company in design, manufacturing and commercialization of natural, synthetic and petroleum waxes, as well as of related products for industrial uses. The support activities were initially developed through a Target Consulting Project, with the following activities (based on our Business Engineering methodology):
- Competitiveness Analysis
- Marketing Strategy
- Sales Strategy
- Strategic Planning
- Vertical Integration
- Commercial Organization
- Marketing Channels
- Advertising & Promotion
- International Market Studies
- Competitive Advantage Development
A detailed description of the Strategic Development Project can be found in the following link:
ATKINS is a leading British company, specialized in consulting for engineering and design of industrial plants. For one of their steelmaking projects in the Middle East, Market-Ing analysts collaborated in the revision of process design criteria for the direct reduction plant of the steel complex.
Moreover, Market-Ing collaborated with ATKINS in selecting and recruiting technical experts in direct reduction technology, working now in “on site” supervision of engineering, design, commissioning and start up of the direct reduction plant.
Empresas Vilher is a socially responsible company, serving the national market with a large portfolio of products. Currently, the company serves the meat, animal feed, dairy, confectionery, nutra-pharma, beverage, coatings, and manufacturing sectors, using specialty ingredients from world-class suppliers. In addition, the company has developed and produced its own brand of high quality ingredients.
The support activities were carried out through an Integral Consulting Project, performing as Managing Director during a 3 year period, during which the following activities (based on our Business Engineering methodology) were completed:
- Business Model Reengineering
- Business Process
- Operating Processes
- Organization Structure
- QMS Reengineering
- Balanced Scorecard
- Strategic Planning
- Performance Evaluation
- Systematic Personnel Training
- Salary Tabulator
- Institutionalization Criteria
- Systematic Stock Supply
- Business Partners Relation
- Corporate Web Page
- Process Reengineering Projects
- Health and Safety Mixed Commission
- Change of Organizational Culture
- Waste Control
The rigorous application of the QMS, based on ISO 9001:2008, allowed a significant improvement of the company's results. The most important achievements were: Operating income and EBITDA increase, waste elimination, organization culture change, balanced scorecard, working environment improvement, international acknowledgement as a quality company, purchasing process reengineering, applications development, strengthening of customer related processes.